By Arvind Khanna
We all remember the Amir Khan starrer Staya Meiv Jayate – where he talked extensively about the over use of chemicals and pesticides by farmers. Undoubtedly the issue is very real.
As a youngster I always believed that the closer we went to our villages, the greater the purity of the food and vegetables that we consume. We all believed grandma’s stories about how good the food tasted “back home in the villages”. Brought up on these stories , I seldom if ever questioned them. As a teenager studying in India and abroad, food was food, something joyous to be consumed.
In the age of 24X7 media, it became next to impossible not to become health conscious. So while I watched others exercise extensively, I safely watched from afar, I saw them agonize about calories and the fat content of various meats and vegetables. Strangely they never bothered about pesticide content and other harmful chemicals finding their way into the food chain. The “mad cow” disease was something that happened in the west because meat products were fed to the herbivorous cows!
Upon a closer examination, as I travelled to parts of rural India, I saw vegetables growing in untreated sewerage water. Am not sure about the cleaning processes that they are adopting, but I am most certain that I should be worried. The “wet chicken” market, is equally frightening. I am sure that as awareness grows about these issues, Indian consumers will want clean and fresh vegetables and meat. The farming communities will have to come together. Some start ups are trying their best, but as with anything we do, we need to create value for all stakeholder groups. Our urban and rural development is intertwined.
While I am appreciative of organically grown produce, I am also equally aware of the price points that become the imperative of this industry. India continues to be an extremely price sensitive market, and I understand the fact that food needs to be reasonably priced and safe food should be available to all citizens and not just become the preserve of the rich. The answer, to my mind, is produce that is farmed in keeping with health guidelines and food safety standards. Surely as a nation, we deserve to be able to get safe and nutritious food at a reasonable price.
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